An athlete read from the Monday briefing. Illustrative scenario, built on sample data.
You already have the data.
Stats feeds. Social dashboards. News alerts. Spreadsheets. The missing piece is the reading: which athletes are gaining momentum, which moments are passing, and what deserves attention now. Across a full roster, that reading takes days nobody has.
Brandy is the reading.
The decisions it sharpens
Brand score and Primary strength open every athlete read. The briefing is built around the calls you actually make.
Media momentum
Trajectory
Media momentum shows where attention is moving. Trajectory reads the shape of it: a steady build, a sudden spike, or a slow fade.
Signals
Outlier read
Signals flag the movement worth your eye. An outlier read separates a genuine shift from roster noise.
Partnership readiness
Untapped commercial value
Partnership readiness grades each athlete's current story for sponsors. Untapped commercial value points at categories nobody has approached yet.
Next best action
Timing read
Next best action closes every briefing: one recommendation, grounded in signals. A timing read tells you whether to move this week or hold.
From signals to briefing
Four inputs, read against your institution's own profile and priorities.
01
Nightly social performance
Every athlete, every platform, captured overnight.
02
Continuously refreshed news
Coverage that names your athletes, as it lands.
03
Verified fixtures and results
The competitive record that gives context its meaning.
04
Institutional context
Your profile, priorities and partnerships set the reading.
Grounded weekly intelligence
One briefing. Every claim traces back to a signal. It states what changed across the roster, and what it means for you.
Brandy is not another social-media dashboard. It is an intelligence layer across an entire athlete portfolio.
In practice
Two institutions, two reading habits. Both scenarios are illustrative, built on sample data.
Füchse Berlin
Tracking a breakout star
A Champions League handball club follows Mathias Gidsel through a demanding stretch. The Monday briefing reads:
Athlete to watch: Mathias Gidsel. Media momentum up across German and international coverage.
Trajectory: steady build, now compounding. Brand score moving with broadcast attention.
Partnership readiness: rising as his primary strength, playmaking, draws the cameras.
Next best action: brief the partnership team before the international window.
Illustrative scenario
Sporting Antwerp
A roster-scale read, every Monday
A football institution reads its whole squad in one table. The week's headline rows:
Illustrative scenario: sample roster read with trajectory and signal columns
Athlete
Trajectory
Signal
D. Vermeulen
Rising
Outlier read: local press coverage rising sharply
A. Osei
Steady
Partnership readiness holding at high
L. Peeters
Watch
Timing read: contract-year attention begins
R. Ilic
Rising
Untapped commercial value flagged in two categories
M. Janssens
Steady
Growth read flat, posting frequency low
Illustrative scenario
Scoped to your institution
Brandy is priced per institution, scoped to your roster, sports and data sources. No tiers, no seat math. Every engagement starts the same way: a walkthrough of Brandy reading a slice of your own roster.